When someone discovers your business, your website is often the first thing they see. It helps them decide if they trust you, want to learn more, or just click away.
But just having a website is not enough. It should actually help your business grow. If it is not doing that, then it needs a second look.
Here are five simple ways to check if your website is working for your business and what you can do if it is not.
1. You’re Getting Inquiries, Messages, or Sales
This one is easy. If people are reaching out to you through your contact form, booking a call, or placing an order, that is a great sign.
If nothing is coming in, something might not be working. Maybe people do not know what to do next, or maybe your site does not make it clear enough.
What you can do:
Add clear buttons that guide people on what to do. Try simple labels like Book a Call, Get a Quote, or Send a Message. Place them where people can easily see and tap them.
2. People Can Find You on Google
Your website should help new customers discover you. If it does not show up when people search for your services, you are probably missing out on potential business.
Ask yourself:
- Can people find your business by name?
- Are you showing up in local search results?
- Are you getting visitors from your blog or service pages?
What you can do:
Use keywords that match what people are actually searching for. For example, if you run a coffee shop in Cebu, use keywords like “coffee shop in Cebu” or “best coffee near me”. This helps Google connect your website to the right audience.
3. People Spend Time on Your Website
If visitors leave your site after just a few seconds, that is a red flag. It usually means something is not quite right.
Maybe your site takes too long to load. Maybe it is hard to use on a phone. Or maybe the content just does not speak to them.
What you can do:
Make your website mobile-friendly. Keep your message short and easy to understand. Use strong visuals. And check regularly for broken links or outdated info. These small things matter more than you think.
Also, be sure to keep your site running smoothly with regular website maintenance. A slow or buggy site can quietly push visitors away before you even get a chance to make a good impression.
4. It’s Clear What You Do and Who You Help
When someone lands on your site, they shouldn’t have to guess what your business is about.
Your homepage should clearly answer these three things:
- Who you are
- What you offer
- How you can help
If your message is confusing or buried under too much text, people won’t stay.
What to do:
Use a short headline that says exactly what you offer. Add a few bullet points that explain your value. Keep it simple, clear, and direct.
5. Your Website Reflects Your Business Today
Your business grows and changes. Your website should grow with it.
If you have updated your services, changed your prices, or rebranded, your website should reflect that. An outdated website can create confusion or even drive customers away.
What you can do:
Review your site every few months. Update your content, swap out old photos, and refresh your messaging. This helps you stay current and relevant.
Keeping your site updated is easier when you have reliable website maintenance in place.
Is Your Website Helping or Hurting Your Business?
The truth is, a good website should help you grow. It should help people find you, understand what you do, and take action. That could mean sending you a message, booking your services, or making a purchase.
If your website is not doing any of that, then it is not helping you grow.
What Can You Do About It?
The good news is you probably do not need to start from scratch. A few smart updates can make a big difference.
Start with clear call to actions, faster loading time, mobile optimization, and up-to-date content. Make sure your website reflects your brand and your value.
And if you do not have time to keep your site in check, consider a website maintenance plan. It saves you from headaches and keeps everything running smoothly.
Let’s Make Your Website Work for You
Not sure if your website is helping or holding you back? Let us help you find out.
At Meraki8, we work with businesses to improve websites that are underperforming. Whether you need small fixes or full support, we can help you turn your website into a tool that brings real results.
Visit meraki8.io to get started or message us for a website check.
